Let’s Crowdsource an Elevator Pitch

July 25th, 2008

Hey y’all, e.politics is just wrapping up a couple of big projects, so it’s way past time to be shakin’ the trees for new bidness. A couple of colleagues in the field asked for a concise description of what I do so (basically an elevator pitch) and it seems only smart to toss it out there for you guys to mull over. And as soon as you recommend improvements, it becomes a de facto crowdsourcing project — we’ll be all 2.0 and stuff.

Colin Delany/Epolitics.com

Colin Delany uses over a decade’s experience in the online political world to guide progressive campaigns and organizations through the process of building an online strategy and putting it into practice. In some cases he’ll create the website or technology needed, but he’ll also serve as a client’s advocate if an outside vendor is involved. Delany also provides online advocacy trainings and presentations for groups, organizations, companies and trade associations.

Specializing in:

  • Strategic online communications planning
  • Website design and construction/technology development
  • Social media/social networking strategy and execution
  • Blogs and blogger relations
  • Email advocacy
  • Online advertising

More information

Suggestions? Critiques?


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4 Comments Add your own

  • 1. Shaun Dakin  |  July 25th, 2008 at 12:33 pm

    Good stuff.

    I would change:

    hrough the process of building an online strategy and putting it into practice


    through the process of building a winning online strategy and executing that strategy so that the organization’s goals are exceeded.

  • 2. Michael Crawford  |  July 25th, 2008 at 1:02 pm

    How about something like this?

    Using his more than ten years of experience at the cutting edge of online advocacy and communications, Colin Delany will help you to craft a web-based strategy to retool your campaign or organization for the 21st century.

    In addition to building powerful strategies that utilize online tools to effectively promote your message and reach your goals, Delany can lead presentations to educate your staff, board members and key stakeholders in the skills needed to succeed in today’s world of wired politics.

  • 3. Joe Flood  |  July 25th, 2008 at 3:17 pm

    I think you should flip it around, to make it more about what clients will get from you. What concrete results (traffic, money, media) will people get if they hired you? Your experience and qualifications are impressive but how can you help my organization get results online?

    I like Michael’s rewrite. I’d do something like:

    With more than ten years of success in online advocacy and communications for progressive causes, Colin Delany can enhance your organization’s Internet efforts and get your message out to a greater audience. Colin has practical experience in strategic communications planning, social media outreach, web site design, vendor management, email advocacy and online training. Take advantage of Colin’s skills, experience and judgement to improve your organization’s presence online.

    Plus, free beer for first 50 clients.

  • 4. Read  |  August 1st, 2008 at 10:34 pm

    I wouldn’t accept too many edits. Your voice is strongest in your original draft. This is a visual medium in which you work, do not discount the fact that the epolitics web site design and rich content speak for you more than any elevator pitch can. They are in awesome shape.

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