Archive - August 2006

What Campaigns Can Learn from Project Runway

At one of Alan Rosenblatt’s Internet Advocacy Roundtable discussions last week, Heather Holdridge from Care2 brought up some brilliant uses of text messaging that political campaigns can use as a starting point. For instance, if you’re a...

Media Relations Tips

Fenton Communications has an email newsletter that focuses on media relations but has also covered online advocacy topics such as viral campaigns and working with bloggers. Their latest issue (emailed last week but not yet online) looks at effective...

TiVo Not The Ad-Killer Some Predicted

According to Frank Ahrens at the Post, far from killing the traditional tv networks as some had predicted, TiVo and other digital video recorders may be helping to save them, in part by allowing people to view two shows at once — watching one...

E.politics has Switched to FeedBurner

Hey kids, e.politics is now using FeedBurner to manage its RSS feed. If you’re an RSS subscriber and have any problems (i.e., the feed is inaccessible or doesn’t seem to be updating), let me know. FeedBurner is useful because it lets you...

Dramatic Results from Email Newsletter Redesign

Marketing Sherpa has a great piece on the results Sierra Club got from an email newsletter redesign — they found that improving the way the layout looked and functioned in the preview pane of Outlook and other email programs dramatically...