Archive for August, 2006

Seattle Times: YouTube is Making Waves in Politics

Good overview article — includes a bunch of examples of recent online political video fun, ranging from a fake Gore bore to a senatorial sleepyhead captured on film to Michelle Malkin’s minions, with a pass through deep macaca on the way.

In particular, check out these ads gathered on a communications firm’s blog — you MUST watch the one from a San Diego Congressional candidate (Rock Me Amadeus, indeed, and thanks for the random gunfire…). Thanks to occasional guest columnist Burt Edwards for the suggestion.

cpd

Add comment August 22nd, 2006 Trackback Bookmark on del.icio.us

What Campaigns Can Learn from Project Runway

At one of Alan Rosenblatt’s Internet Advocacy Roundtable discussions last week, Heather Holdridge from Care2 brought up some brilliant uses of text messaging that political campaigns can use as a starting point.

For instance, if you’re a Project Runway devotee and you vote via cell phone to have a cast member ousted from the show, you can be signed up to receive promotional text messages before the program airs and during commercial breaks. An hour before air-time, you might receive a reminder that the show’s about to start plus a teaser of what’s to come. During commercial breaks, you might get “diary” entries from competitors (“I can’t BELIEVE what she called me…”) and other content that elaborates on what’s happening on-screen.

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Add comment August 22nd, 2006 Trackback Bookmark on del.icio.us

Media Relations Tips

Fenton Communications has an email newsletter that focuses on media relations but has also covered online advocacy topics such as viral campaigns and working with bloggers. Their latest issue (emailed last week but not yet online) looks at effective online press rooms and has some good ideas. Worth subscribing to, and you can’t beat the price. Check out past editions. Update: Fenton has kindly provided the current issue as a PDF.

cpd

Add comment August 21st, 2006 Trackback Bookmark on del.icio.us

Using Online Ads to Recruit Activists

The Post continues to do my job for me! Jeffrey Birnbaum has a K Street Condidential piece today on the mechanics of using online ads to build a grassroots activist list. He ventures into the cubes at Democracy Data & Communications to watch as staff members monitor the effectiveness of particular ads on particular sites — it turns out that simple and texty often beats clever and pretty, and general-interest sites can get better results than issue-specific sites.

cpd

Add comment August 21st, 2006 Trackback Bookmark on del.icio.us

TiVo Not The Ad-Killer Some Predicted

According to Frank Ahrens at the Post, far from killing the traditional tv networks as some had predicted, TiVo and other digital video recorders may be helping to save them, in part by allowing people to view two shows at once — watching one immediately while saving the other for later.

For political media folks, the biggest takeaway is that DVRs don’t seem to be putting any particular hurt on traditional 15- and 30-second ad spots either, though they may encourage some changes in the way the ads are made. Even when viewers fast-forward, at least one study shows that they’re just as aware of which brands are being advertised as those who watch the ads in their entirety.

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Add comment August 20th, 2006 Trackback Bookmark on del.icio.us

AP Article on Political MySpace Sites

Pretty comprehensive and worth checking out. Nice Phil Noble quote — his second today, since he was also in the earlier Boston Herald story. The CNN version: Political candidates court MySpace voters. (Note: I originally credited the article to CNN, not realizing it was from the AP.)

cpd

1 comment August 18th, 2006 Trackback Bookmark on del.icio.us

Political Candidates’ Natural Predator: The Camera

Besides shooting off his or her mouth, it looks like the easiest way for a political candidate to get in deep macaca is to have “inappropriate” photos posted online. The Boston Herald has an example, though this one seems pretty ridiculous to me.

But, digital photos and digital video are easy to shoot and easy to post, and politicians are going to have to live with the fact that images they can’t control are going to end up online. At the rate things are going, pretty soon no human being with an actual life is going to be able to run for office.

cpd

Add comment August 18th, 2006 Trackback Bookmark on del.icio.us

E.politics Turns One! (Month, That Is…)

Yep, today is the one-month anniversary of the launch of everyone’s favorite online advocacy how-to site, e.politics. Woo hoo! In honor of the occasion, let’s bust out some numbahs, Harper’s Index-style:

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Add comment August 17th, 2006 Trackback Bookmark on del.icio.us

Microtargeting Washington Post Readers

[Click here for more about political microtargeting.]

If you’re a regular e.politics reader, you know I’m crazy for microtargeting and niche marketing. The Washington Post turns out to have some frankly amazing tools for zeroing in your message on particular categories of readers.

You want to reach Hill staff? Boom, the Post can put your ads in front of every person coming from the house.gov and senate.gov domains. How’s THAT for targeting? But wait, there’s more…

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1 comment August 17th, 2006 Trackback Bookmark on del.icio.us

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