Using Online Ads to Recruit Activists

The Post continues to do my job for me! Jeffrey Birnbaum has a K Street Condidential piece today on the mechanics of using online ads to build a grassroots activist list. He ventures into the cubes at Democracy Data & Communications to watch as staff members monitor the effectiveness of particular ads on particular sites — it turns out that simple and texty often beats clever and pretty, and general-interest sites can get better results than issue-specific sites.

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