Archive - August 2006

WSJ: Cable Attracts Campaign Dollars

Excellent article, and it hits on my current favorite theme, microtargeting. Subscription only, alas. Some critical quotes: “Though most political ad dollars traditionally are spent after Labor Day, tight primaries and early spending on House...

More on McCain’s Web Team

Has John McCain assembled an internet juggernaut? Hotline On Call has terrific details of the group he’s put together, which includes “top talent from nearly every major division of the Bush-Cheney campaign” as well as Dean’s...

Quick Hits — August 27, 2006

Nicco Mele Taking a Leave of Absence from EchoDitto. His support for John McCain seems to have raised concerns about the firm’s commitment to progressive causes and clients. He’s a damn sharp (and genuinely nice) guy, and that has to be...

Quick Hits — August 23, 2006

Post: Burns Burned by Video Clips. His opponent is distributing clips to the press via old-school videotape, but at least one has shown up on YouTube. AdAge: The Reach Most Marketers Crave Still Comes From TV, Print and Internet Ads, not from blogs...