Last week, Donald Trump announced that Brad Parscale, his 2016 digital director, would serve as manager for the President’s 2020 reelection campaign. It’s a milestone of sorts: the first time that a digital strategist has been named...
Hi folks, I’ve been working on a new blog series for advocacy tech vendor Blackbaud, and the first installment went live earlier this week. The topic’s a big one: how should organizations approach social media — Facebook in...
Beth Becker’s latest “Political Social Grab Bag” e-newsletter came out a few days ago and we have it here for your enjoyment. An Epolitics.com online exclusive! Sign up now to get the next Political Social Grab Bag delivered...
The latest digital politics news and perspective, including a highlight or two from late 2017. Send in good stories as you see them! Just email me or send a tweet. Russia pushes more ‘deep state’ hashtags. “Following the success of...
Donald Trump’s first State of the Union Address takes place tomorrow, and with it comes a yearly tradition in the political advocacy world: SOTU rapid response. As I wrote a couple of years ago, For political communicators, this is a special...
My latest Campaigns & Elections column sets us up for the year ahead, with a look at three big trends that we should watch in 2018. A preview: Campaigns, nonprofits and other political actors will confront the same social-media challenge now...
Who loses from Facebook’s most recent change to all-powerful News Feed algorithm? Basically, any organization or company with a Facebook Page that ahs relied on “organic” (non-paid) distribution to get content in front of its...
The latest digital politics news and perspective, including a few highlights from late 2017. Send in good stories as you see them! Just email me or send a tweet. Facebook Overhauls News Feed to Focus on What Friends and Family Share. C.f. Facebook...
Facebook’s algorithm is changing again! Publishers are freaking out at the thought of losing news feed access, but Beth Becker has good advice for organizations and campaigns that still want to give their content the best chance of reaching...
New Epolitics.com contributor Brett Gerstein is the CEO of Fliptide, which helps organizations gain supporters and win campaigns through digital advertising. For those of you who may not have noticed, several weeks ago, Google introduced some pretty...