Double-bonus edition! Two weeks for the price of one. Apologies for the sparse posting of late — it’s been an overwhelming summer. Check out the last week’s top 10 over-performing Facebook posts from the Trump and Biden campaigns, using data from our friends at CrowdTangle...
Read More »Turn on this week’s Democratic Convention and you’re going hear a lot about Joe Biden. You’ll also hear a lot about health care, the coronavirus, racial justice and guns. But behind the words and issues, I think the convention is trying to convey a silent message: competence...
Read More »Looking to pick up campaign skills fast? Check out the ongoing Digital Campaign Camp, organized by Brad Caldana and put on by The Digital Plan. Monday, I’ll be leading a session on integrating the disparate pieces of your digital campaign and making them play well with others. The full...
Read More »This basic plan to use digital tools to help win an election comes from Chapter Six of How to Use the Internet to Change the World – and Win Elections [2020 Edition]. For details on any of the campaign activities described below, check out the book! See also the Big Trends chapter, parts...
Read More »Check out the last week’s top 10 over-performing Facebook posts from the Trump and Biden campaigns, using data from our friends at CrowdTangle. Remember, these are posts that have seen significantly more engagement than the norm for their pages. By these metrics, pages are competing against...
Read More »Photo: GOTV in the good old days before coronavirus, in this case by a 2008 Obama field team. Talking this week with clients planning digital GOTV campaigns for the fall reminded me of a pandemic-year rule: start early. With many voters afraid to vote in person and facing the prospect of mail-in...
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