Also published on techPresident Just off a conference call to promote Obama campaign manager David Plouffe’s new (and so-far excellent) book about the 2008 race, which I’m currently about 3/4 of the way through — more about that...
The message below came in recently from an alert reader, who received it from Al Gore/Repower America and passed it along because she thought it was a great example of how to really lay it on too thick in a mass email. The online tool itself that...
Also published on techPresident A quick correction to “Learning from Obama” — roughly two-thirds of Barack Obama’s online fundraising in 2007-2008 came in directly via an email solicitation, meaning that the money was donated...
Climate change has certainly been good for the health of at least one ecosystem, judging from a piece that appeared in National Journal’s Under the Influence blog this week: Ire over cap-and-trade is helping conservative groups grow their...
Hi y’all, poor Allyson Kapin lost her mind long enough to ask me to write a guest piece over on Frogloop, and it’s live at last — now unkillable by man or beast. The idea behind the article: that in an economic downturn, it may be...
It’s a classic promotional tactic, online or off: see a story in the news, figure out a connection to your issue no matter how remote, and try to use it as a hook to get extra exposure. When the potential news angle involves a scandal, though...
Part Five of a six-part series Obama’s platform may have envisioned a grand reform of the political system, but the primary change he brought to political fundraising was to do more of it than anyone in history: 3 million donors made a total...
Here’s a clever little application from the Democratic Congressional Campaign Committee: the Republican Apology Machine, which lets you send a nice note to Rush Limbaugh “from” any of several Republican notables (including Michael...
Cross-posted on techPresident Another tip from the Obama campaign: take a solid look at search advertising. At two recent public discussions, members of the winning 2008 new media team have mentioned the effectiveness of Google ads in building the...
Remember that question about how Obama would use his online support after the elections? Here’s one answer: I just received an email from the president via the DNC list promoting house parties this weekend to help build national support for...