Hint: most often, it’s not by cell phone. M&R Strategic Services updated their mobile benchmarks report today, and the results are interesting in a couple of areas. First, the rate of growth of nonprofit mobile acquisition has slowed...
The Federal Election Commission decided yesterday to go ahead and allow campaigns to raise money via text message. The final sticking point? The phone companies won’t have to verify that people who give money are actually legally eligible to...
Oh sure, go ahead and use your “please help now” language and your matching gifts and your thermometer-style “we’re THIS close to our goal” graphics in your fundraising emails. But that’s nothin’ —...
Why magic? Because that’s how many times the new Epolitics.com e-book, How Campaigns Can Use the Internet to Win in 2012: had been downloaded as of 5:30 this morning. And of course, that number doesn’t include any forwarding-via-email...
Also published on HuffingtonPost So! Here we are in early August, in the midst a presidential race that folks have been saying would be won by a razor-thin margin either way. Funny thing: if we can believe the polls, Obama looks to be opening a...
Back in May, the RNC stirred up some buzz in the news media with the launch of its “Social Victory Center” Facebook app, which was supposed to do for Republicans what MyBarackObama.com did for Dems in 2008 (though note that the Obama...
Hi y’all, a few weeks back I had the privilege of leading a talk on politics in 2012 — with an emphasis on people-powered digital politics — at a Network for Progress meetup here in DC. Most of the session was Q&A/discussion...
Cookie-based voter-file targeted ads (like those getting scarce in battleground states) aren’t the only arrow in the digital advertiser’s quiver: Mitt Romney’s now trying to connect with voters via Pandora internet radio, too...
Look at the ad to the right — it appeared on Epolitics.com this morning. The message ain’t subtle: political online ad space is drying up, so you’d better go with a company that’s got battleground inventory already in the...
A Politico story today confirms something we’ve mentioned here before more than once: this year’s high level of spending by campaigns and outside groups is soaking up online ad inventory, particularly in battleground states. Back in...