Hey y’all, I just broke down and bought a Platinum Badge for next year’s South by Southwest — I’ll be there for the full 10 days of celebrating creative culture via music, film and the internet (plus there are all the parties, and what they lead to).
Taking on the full sweep of SXSW is a little like trying to take a sip from a firehose, and in the past, it’s crushed many a man lesser in body and spirit. But I’ve been in training for this kind of hell-bent epic of hedonism, social frenzy and barbeque for, oh, my entire adult life (sorry mom), and I expect to return alive, if not entirely intact. See you there! Badge prices go up again in November, and hotels are going fast, so hustle up.