- Les Blogs Herald France’s Newest Inalienable Right The French are crazy about blogs, spending more time on them than Americans, British or Germans. Money quote “You cannot be elected president of France without a blog.”
- MySpace Blurs Line Between Friends And Flacks Advertisers are taking advantage of MySpace to create ads that don’t look like ads. Promotional tactics include profiles for fake people who love a product and for movie characters.
- The Politics of Science A pro-stem-cell-research group called the Campaign to Defend the Constitution is spending $250,000 for ads in the New York Times print version and $100,000 for online ads, though the article doesn’t specify where the online ads will run. (BTW, nice campaign name, guys. Next up: “Campaign for Butterflies, Puppies and Nice Warm Hugs”)
I would be a strong supporter of Butterflies, Puppies and Nice Warm Hugs.
There has also been a lot of activity of political campaigns starting MySpace pages. In my view, this is a type of guerilla marketing that can be useful, but does not take the place of a destination campaign website. Organizations and candidates should treat their website as an messaging beacon in a sea of noise and misinformation.