Our friends at Campaigns & Elections have featured the logistics chapter from How to Use the Internet to Change the World – and Win Elections on their site! It’s a chance for everyone to take a look inside the book, in this case at Chapter 16, the final substantive section of the guide. Among other things, this chapter covers:
- Staff vs. consultants – which to rely on
- Where staff should “live” in a campaign structure
- Essential tasks and time
- Budgeting time and money
- Staying on target
I’ve struggled with this chapter more than most over the years, since I’m often asked how much campaigns should budget for their digital work, and I don’t think a hard and fast answer exists. Instead, I look at the factors involved in setting a budget, based on a campaign’s goals and resources and the kind of race it’s running. I’d love to hear your thoughts, so check out the piece here. And please don’t hesitate to spread the word — trust me, it’s a big help.