Hey kids, plenty of good stuff going on this week. First off, Hank Dearden’s Capital Cabal returns tonight, but this time it’s in Bethesda, so at least the DC types won’t have to swim the Mighty Potomac River to make it. Next, on Wednesday the Young MC’s will have a rooftop happy hour on I Street — apparently, no turntables necessary, only an interest in communications. The weather should be perfect, and thanks to the lovely Shana Glickfield for the tip.
Finally, the much-awaited First Presidential Debate is on Friday, and e.politics is co-hosting a fundraiser/watch party down at Left Bank (Adams Morgan) starting at 8, which should be a hoot and a half. Can’t quite make it all the way up the 18th Street hill? Check out The Root watch party at Marvin @ 14th & U (I may hop the Adams Morgan short bus and hit ‘em both). Nobody call me before noon on Saturday — I’d hate to have to shoot my new iPhone.
Hey y’all, don’t miss out on the OneWebDay fun today: in DC, there’ll be a time capsule burial in the late morning and a happy hour at Tryst (Adams Morgan) after work. You’ll have to dig a hole/have a drink without me, though — I’m hopping a train to NYC for an afternoon client meeting.
A tough question came up in a conversation with a visiting group of Danish communications professionals last week — how do you actually measure the effectiveness of social media outreach? At that moment, the questioner seemed to be looking for some grand sweeping mechanism, but I think the reality is much more complicated: how you measure social media depends on what you’re trying to make it do.
Trying to Grab Hold of a Cloud
Here’s the problem: as with so much communications work, the effects of social media outreach can be quite diffuse. Say your advocacy campaign has a video on your issue out on YouTube — how do you measure the influence it has on the public mind? Some thing with that network of activists you’ve laboriously built up through Facebook — how do you find out how much good they’re actually doing you?
Who says you can’t mix beats and rhymes with clean design and standards-based site construction — check out the video below from Design Coding, the Poetic Prophet and SEO Rapper. Has to be the most concise presentation on good site-building habits ever, plus a short dance solo at the end.
Word. Learn from the master — I dare you to walk into your next client meeting with a boombox and let the rhythm carry you along to a successful project. Thanks to Paula Brantner for the tip.
“Fun” and “Microsoft” are two words rarely found in the same sentence, but here we are: in an entirely unselfish attempt to help candidates afraid that they’ll join Sarah Palin in having their email accounts hacked, the software behemoth has issued the following open letter:
To the McCain/Palin and Obama/Biden campaigns: Switch parties!
Hey kids, September 22nd is One Web Day, and you know what that means! Well, not much yet, since the ‘net’s “Earth Day equivalent” is only hitting its third anniversary this year and hasn’t had time to pick up many traditions yet. But Monday’s events will focus attention on our particular little corner of the tubes:
The Internet has also become the means by which citizens around the world build movements to hold their elected leaders accountable and support those who represent their interests; it is also increasingly the medium through which citizens interact with their governments. The theme of this year’s OneWebDay is online participation in democracy, coinciding with the U.S. elections.
Want to find out more? Try the OneWebDay site and Twitter feed, and see also coverage by Tech Daily Dose and HuffPo. In D.C., there’ll be a time-capsule burial (bring a shovel!) in the morning and a happy hour after work at Tryst in Adams Morgan, both of which e.politics will miss because of a client meeting in NYC. Have fun celebrating the interwebs!
I just went into a live online database via PHPMyAdmin and deleted 22,000 spam comments from a client’s WordPress blog all at once. That’s the first actual database operation I’ve ever done! Scary, even with a backup. Not that I want to make a habit of it — too much potential for destruction. But I can now claim to have executed a command that looks like this:
SELECT *FROM wp_comments WHERE comment_approved =”0″
delete from wp_comments WHERE comment_approved =”0″
And lived to tell the tale. Thanks to this guy for the instructions.