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January, 2007

OneWebDay Events Today

Hey y’all, don’t miss out on the OneWebDay fun today: in DC, there’ll be a time capsule burial in the late morning and a happy hour at Tryst (Adams Morgan) after work. You’ll have to dig a hole/have a drink without me, though — I’m hopping a train to NYC for an...

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Measuring the Effects of Social Media Marketing

Cross-posted on K Street Cafe A tough question came up in a conversation with a visiting group of Danish communications professionals last week — how do you actually measure the effectiveness of social media outreach? At that moment, the questioner seemed to be looking for some grand...

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