We’ll have Super Tuesday follow-up soon, but first, regular Epolitics.com contributor and digital strategist Laura Packard (of PowerThru Consulting) guides us through important digital lessons we can learn from this year’s Reed Award...
Regular Epolitics.com contributor and digital strategist Laura Packard (of PowerThru Consulting) is back with us, this time to help folks prepare for Giving Tuesday and year-end fundraising. This post first appeared the PowerThru blog, and see also...
Regular Epolitics.com contributor and digital strategist Laura Packard (of PowerThru Consulting) is back with us, this time to help folks take the plunge into digital fundraising. This post first appeared the PowerThru blog. “We’re a...
Regular Epolitics.com contributor and digital strategist Laura Packard (of PowerThru Consulting) is back with us, this time to help you get the most out of your email list. This post first appeared the PowerThru blog. Take it away, Laura: Here at...
Regular Epolitics.com contributor and digital Laura Packard (of PowerThru Consulting) is back with us, this time to help you survive the onslaught of cell phones and other mobile devices. Did your website survive Mobilegeddon? What should you be...
Regular Epolitics.com contributor and online fundraising pro Laura Packard joins us again with some key best practices to help you optimize your digital giving campaigns. Laura and her PowerThru Consulting colleagues have learned these lessons...
In which regular contributor Laura Packard wraps up your list-building options for the New Year in a nice holiday bow. Read her past articles for Epolitics.com, and note that this piece first appeared on the PowerThru Consulting blog. We’ve...
Great advice from regular Epolitics.com contributor Laura Packard. This post first appeared on the PowerThru Consulting blog. Election Day is less than a week away (although with runoffs, who knows!). Say you still have some funds, but hardly any...
Epolitics.com contributor Jesse Bacon follows up on his earlier post about email acquisition with some insight into a key question: which acquisition channels yield the best donors? This piece also appeared on the PowerThru Consulting blog. Drew...
New guest author Drew Hudson — a colleague of longtime contributor Laura Packard at PowerThru Consulting — whips out some math to help figure out the real value of an email welcome series. This article first appeared on the PowerThru...