Following Twitter’s recent political ad cop-out, last week Google announced new restrictions on political advertising on its digital platforms, including YouTube. Unlike Trump’s favorite microblogging platform, Google will still allow ads from political campaigns and and...
Read More »Online engagement: it’s all the rage in the digital marketing world, and the nonprofit space is no exception. But Likes, Shares and Comments are meaningless as an end in themselves, since they only matter if they help you achieve your communications, advocacy or fundraising goals. So how...
Read More »Louisiana votes for governor this month*, and intrepid Times-Picayune political reporter Julia O’Donoghue decided to see what happens when local voters Google the two surviving candidates, Republican David Vitter and Democrat John Bel Edwards. The results? Plenty of paid advertising, some...
Read More »Howdy folks, our Non-Profit Technology Conference panel idea needs your help! Voting ends Friday, and we’re a few short of the threshold for advancing to the next round. Our old friend Burt Edwards is organizing, and regular Epolitics.com contributor Beth Becker and I are on the speaker...
Read More »Michelle Coyle Edwards is Vice President of Rising Tide Interactive (RTI). Read her previous work on Epolitics.com. When Hillary Clinton made her much–anticipated announcement that she’d be running for president, the inevitability of the act led to a vacuum in the peanut gallery, where...
Read More »New Epolitics.com contributor Michelle Coyle Edwards is Vice President at Rising Tide Interactive. Recently I attended the uber-nerdy Ramp Up! conference in Silicon Valley, where all manner of data geeks and corporate digital marketing gurus were represented. All anyone could talk about?...
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