As of March 31, Obama 2012 and the DNC together had spent $21,000,000 on digital advertising, more than double total Republican spending at the presidential level. Most of the Dems’ spending was on Google and Facebook recruiting ads, though a...
First he racks up an $800,000 bill for a website and email system that should have cost him a few grand, then he rents out his email list to LifeLock, now he’s letting someone sell you stock advice. What’s next, pushing gold a la Glenn...
Infographics are all the communications rage these days, in part because of the visual emphasis of sites like Pinterest and the new(-ish) Facebook Timeline layout. But what makes a good infographic good? For a recent example, let’s use...
[Updated below] A big change in the world of campaign advertising: over the past six months: the practice of targeting online ads directly at voters in a particular district has gone from being exotic to being a standard part of the political...
Update: Cong. Paul Ryan, the budget-cutter par excellence, thinks the “Life of Julia” is “creepy” and “demeaning” to women. Hit a nerve, much? (Via Greg Sargent.) Women are a key consituency for the Democrats this...
This is a QR code on a banana: Let me repeat: a QR code on a banana. I’m sorry, but digital marketing has now officially Gone Too Far — it risks the wrath of the gods. You Have Been Warned. (Credit for this well-composed photo: my NWLC...
Good news on the publishing front! Our latest ebook here at Epolitics.com, “How Campaigns Can Use the Internet to Win in 2012,” is galloping right along: in the three weeks since its release, it’s been downloaded directly over 900...
No, the scoop ISN’T that the newly unveiled “Social Victory Center” is set to share users’ activity far and wide by default, as Shaun Dakin noted yesterday. That’s annoying, but not exactly news: by now, Facebook is...
Big day for technology rollouts! The Republican Party proudly released its new grassroots-engagement Facebook App today, which got coverage in a few outlets including the Christian Science Monitor, where I got a couple of solid quotes: “At...
This just in: The Democratic Legislative Campaign Committee (DLCC) and NGP VAN have partnered to bring state legislative candidates across the country DLCC Go, a unique suite of integrated and affordable new media, fundraising, and field campaign...