An Epolitics.com Christmas present: lots of fantastic reading on the 2012 digital campaign. C.f. our earlier post-election Quick Hits, and also today’s Quick Hits Advocacy Edition. When the Nerds Go Marching In. Fantastic look at the Obama...
So much online politics goodness has built up since our last Quick Hits, we had to have two of them today. The list below has an advocacy/marketing slant; c.f. today’s Quick Hits Campaign 2012 Edition for terrific resources on the Obama and...
DC’s political class may be preoccupied with Boehner’s “Plan B” disaster, the fiscal cliff and the (now-overdue) Mayan Apocalypse, but some folks are focused on a longer game. Among them Patrick Ruffini and his crew at...
Update: Now with working links to the case studies…d’oh! Greetings from Texas! We’ve temporarily abandoned the e.politics bunker in favor of the distant hinterlands — though no baby armadillos so far this time, alas. But what...
Howdy, Epolitics.com suffered a comment-spam attack today — so many bogus comments were coming in that the server threw a fit and I had to temporarily turn off the ability to comment on posts. Unfortunately, this also means that past...
Here’s another tip (via RootsCamp 2012) from our digital marketing friends at Obama 2012: when you’re doing persuasion ads, don’t use a format people can skip over…because they will. For instance, plenty of video ads get...
One noteworthy point from a RootsCamp 2012 session on the Obama campaign’s digital marketing: sometimes a less-targeted approach to recruitment worked better than tight targeting. This may come as a surpise to some, since, impressed the...
Howdy folks, the lastest Campaigns & Elections TechBytes column is out, and it’s all about the 2012 elections. Written just after Election Day, it focuses on a few of the tech tools that actually mattered in 2012, starting with social...
Via PoliticalWire, several interesting observations have come out of a recent campaign debrief at Harvard, which starred several veterans of the 2012 presidential race. Among the campaign staff was Obama digital director Teddy Goff, and...
Also published on HuffingtonPost One major conclusion after sitting in session after session on the Obama campaign at RootsCamp 2012: at least as far as most of his digital campaign is concerned, the technology was a clear evolution from 2008, but...