Here’s another tip (via RootsCamp 2012) from our digital marketing friends at Obama 2012: when you’re doing persuasion ads, don’t use a format people can skip over…because they will. For instance, plenty of video ads get...
One noteworthy point from a RootsCamp 2012 session on the Obama campaign’s digital marketing: sometimes a less-targeted approach to recruitment worked better than tight targeting. This may come as a surpise to some, since, impressed the...
Howdy folks, the lastest Campaigns & Elections TechBytes column is out, and it’s all about the 2012 elections. Written just after Election Day, it focuses on a few of the tech tools that actually mattered in 2012, starting with social...
Via PoliticalWire, several interesting observations have come out of a recent campaign debrief at Harvard, which starred several veterans of the 2012 presidential race. Among the campaign staff was Obama digital director Teddy Goff, and...
Also published on HuffingtonPost One major conclusion after sitting in session after session on the Obama campaign at RootsCamp 2012: at least as far as most of his digital campaign is concerned, the technology was a clear evolution from 2008, but...
This just in from our friend Kayle Hatt: The Catholic Church, arguably one of the most traditionalist organizations in our time with a habit of resisting change, just launched an official Twitter account for Pope Benedict XVI (@Pontifex) in eight...
If you couldn’t make it to RootsCamp this weekend, my condolences: it was a hell of an experience, and I learned a huge amount about what went on in practice on the 2012 digital campaign trail. Fortunately, a bunch of us were live-tweeting...
[Note: speaking Obama’s email list, there’s current chatter about whether — and how — he should use it upcoming legislative battles. More on that here soon.] Writing in Bloomberg Businessweek yesterday, Joshua Green has a...
Our friends at the Pew Internet and American Life have put together a handy new infographic that covers much of their recent data on how we’re using digital technology in politics. What percentage of Twitter users are liberal? The answer might...
Web tech site Nettuts+ has a must-read (for online politics and technology nerds) interview with Daniel Ryan, OFA’s Director of Frontend Development. The article covers a lot of ground in great detail, looking both at the technology the...