Year-End Fundraising: It’s Not Too Late to Plan

Year-End Fundraising

2015 is racing to a close, and with it the window to get in on the year-end fundraising frenzy. But never fear, you still have time to plan and execute a campaign to persuade your donors to share a little holiday cheer of the monetary variety.

Where to start? Besides Laura Packard’s #GivingTuesday guide we published earlier this week, try the “Procrastinator’s Guide to Year-End Fundraising”, a 19-page publication full of useful tips to help you optimize your year-end campaign. Download the guide to enjoy a detailed examination of the Ten Steps To Better Online Fundraising, even as you shudder at the 11 Deadly Sins of Donate Page Design (the horror! the horror!).

Put together by folks at Care2 and Sea Change Strategies, it really is a handy guide, and I’ve put it to good use in years past. The cost? Only your email address — what a bargain.


Written by
Colin Delany
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