Free Download: ‘The Essential Guide to End-of-Year Fundraising’

Lookie here! It’s a free* gift from our friends at Salsa:

The Essential Guide to End-of-Year Fundraising

New Book from Wiley Publishing, made available by Salsa

The Essential Guide to End of Year Fundraising is now available as a free download! The book takes basic fundraising principles to the next level with practical advice and effective tips for using online resources to enhance any end-of-year giving campaign. Employing email, social media and other online tactics, nonprofit organizations can gain insight on:

  • Making the ask with direct, powerful content
  • Three key dates for reaching supporters
  • Integrating messages across multiple channels
  • The importance of repetition in messaging and response

A quick read with easy-to-understand language and advice you can start using immediately….

And you can’t hardly beat the price…Joe Bob says, check it out!

*”Free” in a monetary sense; they want your contact info before you download.


Written by
Colin Delany
View all articles