Lookie here! It’s a free* gift from our friends at Salsa:
The Essential Guide to End-of-Year Fundraising
New Book from Wiley Publishing, made available by Salsa
The Essential Guide to End of Year Fundraising is now available as a free download! The book takes basic fundraising principles to the next level with practical advice and effective tips for using online resources to enhance any end-of-year giving campaign. Employing email, social media and other online tactics, nonprofit organizations can gain insight on:
- Making the ask with direct, powerful content
- Three key dates for reaching supporters
- Integrating messages across multiple channels
- The importance of repetition in messaging and response
A quick read with easy-to-understand language and advice you can start using immediately….
And you can’t hardly beat the price…Joe Bob says, check it out!
*”Free” in a monetary sense; they want your contact info before you download.
– cpd