More articles have popped up on the internet’s role in the Brown/Coakley race, besides the Henri’s and mine posted here on Epolitics.com and the earlier link round-up:
- Update: How Republicans won the Internet
- Update: G.O.P. Used Energy and Stealth to Win Seat
- What marketers can learn from Brown v Coakley (a short Q&A between me and SmartBrief’s Merritt Colaizzi)
- Brown vs Coakley Post-Mortem: The Internet’s Role in Politics 2010
- Musing Why Brown Surged Past Coakley (via Writes Like She Talks)
- Scott Brown, Voter Databases, and Social Media
- Online Strategy Fuels Brown Surge
- And the Winner is…Google
- How Scott Brown Used Google to Get Results in Mass. Election
- Massachusetts Special: The State of the Brown vs. Coakley (Online) Race (lots of day-of stats)
Plus this compilation of reactions and explanations from Newsy.com:
– cpd
[…] reliance on Google advertising has been widely covered, but the grassroots organizing angle took place behind the scenes and was harder to spot. This […]