File this under creepy sales follow-up: a couple of weeks ago, I received an email from a company that sells client/contact management software for public affairs firms. I’d participated in a couple of events for one of their competitors, and I assumed they’d scooped my address up and put it in their promo database. The heart of the email was a link to a page on their site on which they compared their services to those of their competitor, under quite favorable terms of course. Being a big fan of propaganda, I clicked.
Then about 4 days later a voicemail arrived — it was a sales rep from Company A calling to thank me for clicking on the link and offering to demo their system. He referred to me as a current customer of Company B, which suggests that their database tagging operation may not exactly be perfect, but more than that, I found the whole experience Big Brother-ish.
Would an email have been better? Probably — it at least would have been within the same medium as before, and a phone call is just a bit more intrusive than I would like, particularly since I have no memory of giving them my number. Perhaps it was effective as a demo of the company’s client-management system, but in practice it was off-putting and did nothing to endear them to me. I ain’t exactly steering clients their way, either.