In my latest piece for Blackbaud’s npENGAGE blog (last of a series of four articles), we walk through the options around a common nonprofit communications conundrum: A question I have often heard: should nonprofits focus on email or Facebook? Of course, the correct answer is almost always...
Read More »Greetings from the land of brain fog! I just spent an intense few days in Bucharest for the political side of the ICEEfest digital marketing conference, followed by meetings and more (pro tip: a memory of the texture of brain on the tongue does not ease the jet lag, at least for me). Fortunately...
Read More »Down in New Orleans, a proposed natural gas-fired power plant is in serious trouble — in part because the energy company behind it got caught creating a fake grassroots campaign. To counter local organizing against its project, Entergy hired a “grassroots” advocacy firm called...
Read More »Top photo via Wikipedia The Parkland students continue to amaze — just today, I read about how David Hogg launched an advertiser boycott against conservative talk show host Laura Ingraham in the few HOURS after she mocked his rejection from some of his college choices. Nowadays, rapid...
Read More »What should advocates and activists keep in mind as they try to change the world in 2018? Plenty, as Jeanette Russell and I discussed on a recent episode of Blackbaud’s Raise + Engage podcast. Among many sexy topics, we covered: Preparing for advocacy in 2018 Taking advantage of fleeting...
Read More »New Epolitics.com contributor Brett Gerstein is the CEO of Fliptide, which helps organizations gain supporters and win campaigns through digital advertising. For those of you who may not have noticed, several weeks ago, Google introduced some pretty strict requirements for Google Grant account...
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