One last item to catch up on: Beth Becker’s latest “Political Social Grab Bag” e-newsletter is out, and you should check out the whole January issue archived right here, an Epolitics.com online exclusive. Sign up now to get the next Political Social Grab Bag delivered straight to your inbox.
Besides the reading list excerpted below, the full version includes a look at new tools, upcoming webinars, the ever-popular “don’t try this at home” section, who’s winning the internet, and more. Take it away, Beth:
Political Social Media Grab Bag: January, 2016
What I’m Reading
The most informative or thought-provoking articles of the month (IMHO).
- Webb Media Group: 2016 Trends. Must-read alert! Every year this report is the best analysis of digital and trends that I see.
- Setting Up Tv Ads with Facebook Ads (Study). I often talk about the online/offline ad sandwich- well here’s some data that shows that in fact such a methodology does in fact have a positive effect on consumer memory.
- Social media news consumers at higher risk of “information bubbles”, IU study says. Not really news here but a good reminder that social is about relationship-building and champions and less about persuasion.
- Yas We Can. While this article focuses on the Clinton campaign, it does provide great fodder for generic thinking about how we develop and use voice on social media in an effort to be authentic.
- Social Media Pwned the Presidential Primaries. A fun look at some of the more memorable social media moments in the primaries to date.
- There’s something odd about Donald Trump’s Facebook page. Donald Trump, the Newt Gingrich of 2016.
- Why Snapchat is “the one to watch in 2016”- at the expense of Twitter. Is Snapchat the harbinger of death for Twitter (author note: or is it the Twitter algorithm?).
But wait, there’s more! That was just a taste — continue on to the full January edition.