The Big Changes in Social Media are Data-Driven

Social media is nothing without cats

Beth Becker’s latest “Political Social Grab Bag” e-newsletter is out, and you should check out the whole December issue archived right here, an online exclusive. Sign up now to get the next Political Social Grab Bag delivered straight to your inbox.

Besides the intro excerpted below, the full version includes a look at new tools, some excellent reading suggestions, upcoming webinars, the ever-popular “don’t try this at home” section, who’s winning the internet, and more. Take it away, Beth:

Last week I wrote my annual hot trends in social media for next year post. In writing it I found myself returning to the same thought repeatedly: none of this is truly new and exciting…it’s more long simmering things finally boiling over.

That’s really what social media bottom lines at: it seems like things change overnight, but really the changes are just as slow moving as in other facets of life. The big difference is that most of the changes we are seeing have a foundation in data. Raw numbers grouped together into meaningful answers to carefully posed question then analyzed and the platforms making changes based on what those answers are. In other words, these changes are exactly what we should expect to be seeing if we are paying attention to the social media landscape.

Social media metrics- always my passion and obsession. Look for more on that topic in the new year!

But wait, there’s more! That was just a taste — continue on to the full December edition.

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Beth Becker
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