How Online Advertising is Playing in the 2012 Presidential Race
February 2nd, 2012
ClickZ‘s Kate Kaye is a rare reporter these days who really understands online advertising and knows the right questions to ask. Don’t miss her coverage of the 2012 primaries, in which campaigns and Super PACs have taken to the ‘net to pummel their opponents and recruit new supporters. Here are some recent highlights:
- Gingrich Super PAC Spends Big Online in Florida to Hit Romney
- Union Goes After Republicans with Interactive Video
- Obama Sticks to Jobs Message in Florida Web Ads
- Florida Group Emerges With Web Centric Anti-Romney Campaign
- Obama Stressed Jobs Issue in Splashy South Carolina Ads
- Digital Marketers Head Up Ron Paul Super PAC
- Gingrich SuperPAC and Paul Go Negative in South Carolina
- Ron Paul Super PAC Spent Over $2.5 Million Online
- Political Data Firms Push Controversial IP Targeting
Good stuff! You can also follow Kate on The Twitter: @LowBrowKate.
– cpd
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