Archive for April 21st, 2009

Targeted Facebook Ads Aren’t Just for Big Political Campaigns

Today’s POLC panel about Online Politics at the State Level aimed to be practical and specific, which is why we packed it with people who’ve actually run for office. One takeaway: targeting Facebook users via advertising is easier than I expected, even for local candidates. Republican Patrick Mara, who defeated a 16-year incumbent in a DC city council primary last year (he lost in the general), got excellent results from aiming ads at Facebook users based on information they specified in their profiles.

For instance, Patrick was in favor of allowing gay marriage, so he pushed information about his stance out to DC Facebook users who’d listed their sexual orientation as gay. If Facebookers had kids, he targeted them with ads about the school system, and if they were Republicans, he hit them with information about taxes, school vouchers and similar conservative favorites. Very clever! And apparently quite cheap for the results — Patrick found Facebook advertising to be a great way to recruit volunteers. Future local campaigns, take notice.

cpd

6 comments April 21st, 2009 Trackback Bookmark on del.icio.us

Twitter: The “Little Deformed Screw Rattling Around” in the Online Toolbox

One highlight from Politics Online today: in a discussion with former Obama New Media Director Joe Rospars, McCain’s 2008 eCampaign Director Michael Palmer was listing various items in the online campaigner’s online toolkit, including email, fundraising, virtual phonebanking and more. Twitter? Here’s how he offhandedly described it: “Twitter is the little deformed screw that’s rattling around in the bottom” of the online toolbox.

Ouch! Of course he was being flippant, but Palmer’s comment does capture something valid, that Twitter doesn’t really fit neatly into a technological category. Part microblogging tool, part phone-to-web publishing tool, part social network, Twitter’s an odd duck all around — perhaps that explains some of the fascination about it.

cpd

2 comments April 21st, 2009 Trackback Bookmark on del.icio.us


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