One highlight from Politics Online today: in a discussion with former Obama New Media Director Joe Rospars, McCain’s 2008 eCampaign Director Michael Palmer was listing various items in the online campaigner’s online toolkit, including email, fundraising, virtual phonebanking and more. Twitter? Here’s how he offhandedly described it: “Twitter is the little deformed screw that’s rattling around in the bottom” of the online toolbox.
Ouch! Of course he was being flippant, but Palmer’s comment does capture something valid, that Twitter doesn’t really fit neatly into a technological category. Part microblogging tool, part phone-to-web publishing tool, part social network, Twitter’s an odd duck all around — perhaps that explains some of the fascination about it.