Learning from the Obama Campaign: Essential Reading
February 11th, 2009
The process of putting together a conference presentation for this Friday, while also planning out a series of articles on Obama campaign lessons, has yielded a nice side benefit: a list of articles about Obama’s presidential campaign and how it won in 2008. Consider these a down payment on history, since a slew of books about the 2008 race is due for release this year. And since our site is called e.politics (and all), this collection does emphasize the online side of the campaign, though it begins with more general overview pieces and goes all the way through some interesting niche applications (librarians in action!).
What’d I miss? Leave any article suggestions in the comments — with any luck, we’ll have us a little crowdsourcing.
Update: Obama Lessons Series
Since I originally published this article, I’ve written a series of pieces on lessons for online communicators from the Obama campaign. Download or browse by chapter here.
Campaign Overview Articles:
Articles on New Media and Online Politics
- Obama, The ‘Revolution’ in Online Politics — And What Happens Next
- Propelled by Internet, Barack Obama Wins Presidency
- How the Internet Put Barack Obama in the White House
- The Obama Campaign’s Levels of Engagement
- Inside the Obama Numbers: Tiers of Engagement
- Obama Campaign’s New Media Staff was NOT a Part of the Tech Team
- Video: Behind Blue State Digital and the Obama Online Campaign
- Barack Obama’s Social Media Toolkit
- The Web: 2008′s winning ticket
- Obama Spent Less than 50% on TV Ads
- Obama’s Road To White House Was Paved With Emails
- Joe Rospars and A Billion Minutes on YouTube: Content was Key (and Overlooked) Part of Obama’s Online Juggernaut
- The Future of Campaign Technology: The Ground Game
- Web Ads Mattered More than Ever in ’08 Election
- David Plouffe: The Obama Campaign Used Grassroots Data and Computer Modeling to Allocate Resources in Real Time
- Politics Is No Longer Local. It’s Viral
- Politics is Viral — AND Local
- How Obama Tapped Into Social Networks’ Power (added 2/25/09)
- How technology shaped the US election
- New Media, New Channels of Influence
- How ‘in line’ communications won it for Obama
- Google Grabbed Most of Obama’s $16 Million in 2008
- Obama Campaign Saw “Ridiculously” High ROI from Google Ads
- How Obama Did It — Lessons for Bloggers and Webmasters
- Tips for using multichannel marketing if you’re NOT on the Obama Campaign
- Libraries and Librarians “Learning from the Obama Campaign”
– cpd
Robot-Selected "Related" Articles:
- Beginning an Article Series on Lessons from the Obama Campaign
- Download Learning from Obama: Lessons for Online Communicators in 2009 and Beyond
- 2000 Downloads, and More Shout-Outs
- The Enduring Value of Content Aggregation
- Learning from Obama: Read the (E-)Book, Don't Wait for the Movie
- What's Next for the Obama Lessons Series
- Online Politics 101 Undergoing Reconstructive Surgery
11 Comments Add your own
1. Andrea Wood | February 11th, 2009 at 10:56 pm
We put together an article about Obama online FR tactics and how nonprofits might “borrow” them — called “What Worked For Obama Can Work For You – Fundraising Tips From the Obama Campaign” It’s online here.
Andrea Wood
Senior Consultant, eCampaigns
M+R Strategic Services
2. Alex Kellner | February 12th, 2009 at 10:42 am
Colin,
I think this article -from today – adds to the collection: http://www.abc.net.au/news/stories/2009/02/12/2489302.htm
3. links for 2009-02-12 | Co&hellip | February 12th, 2009 at 12:09 pm
[...] e.politics: online advocacy tools & tactics » Learning from the Obama Campaign: Essential Readi… (tags: obama e-mail politics election2008 campaigns nptech) [...]
4. Siobhan | February 12th, 2009 at 12:14 pm
More evidence that your site should be required reading for organizers. Thanks!
5. Todd Zeigler | February 12th, 2009 at 2:39 pm
Great post Colin.
6. links for 2009-02-12 &hellip | February 12th, 2009 at 5:13 pm
[...] e.politics: online advocacy tools & tactics » Learning from the Obama Campaign: Essential Readi… [...]
7. Jennifer | February 19th, 2009 at 9:42 am
Colin,
Here’s another: http://www.viget.com/engage/digital-marketing-lessons-from-the-obama-campaign/
8. e.politics: online advoca&hellip | May 27th, 2009 at 9:42 pm
[...] Learning from the Obama Campaign: Essential Reading [...]
9. e.politics: online advoca&hellip | June 16th, 2009 at 12:06 pm
[...] Learning from the Obama Campaign: Essential Reading [...]
10. e.politics: online advoca&hellip | June 22nd, 2009 at 2:00 pm
[...] material printed here derives from either the articles quoted or from other pieces listed in the Essential Reading. Members of Obama’s campaign staff were notoriously reluctant to comment until after the [...]
11. De 2007 à 2012, quels ax&hellip | June 17th, 2011 at 5:32 pm
[...] bien le jour du scrutin (démarche dite de get out the vote). C’est ainsi un véritable mouvement rigoureusement pensé, organisé et en partie décentralisé que David Plouffe, David Axelrod et Joe Rospars surent faire naître et faire vivre autour [...]
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