e.politics: online advocacy tools & tactics

Resources for DemocracyInAction Conference Presentation on Advocacy Tools

June 26th, 2008

Below are resources for a little presention I like to call,

Cheap, Quick and (Sometimes) Dirty: Creating Integrated Online Campaigns Using Off-The-Shelf Parts

(Delivered at the DemocracyInAction Conference on June 26, 2008)

Featured Advocacy Websites

• Sportsmen for Responsible Energy Development
• We Are Wetlands

Overview Articles

• Online Politics 101. Introductory articles on a broad range of topics
• Free Online Political Advocacy Tools
• More Than Nerd-Cool: Online Collaboration Tools Have Political Uses

Blogs and Blogger Relations

• How Blogger Relations Differs from Traditional Media Relations
• Working with Local Bloggers
• How to Build Traffic to a Blog: Ten Tips
• Discussion: Spreading the Word About Your Issues in the Blogosphere
• Organization Blogs: What to Think About Before You Start One

Social Networking

• 42 MySpace Advocacy Tips — And Counting
• Facebook is Both Online Advocacy Tool and Online Advocacy Target
• What it Takes to do Effective Facebook and MySpace Advocacy
• Viral Marketing/MySpace Case Study
• Ten Commandments of MySpace Advocacy

Advertising/Promotion

• Getting the Most Out of Google Ads and Other Pay-Per-Click Advertising Campaigns
• The Presidential Campaigns Can Sell Your Issue! (Through Google Ads)
• Spreading Your Message in Wearable Form
• Dueling Political Advertising Models: Is Online Video Better than TV?
• Leveraging Earned Media for Your Online Campaign
• Tossing Emails into the Spin Blender

Video

• Helping Your Videos Stand Out on YouTube
• Creating Effective Political Video for the Web
• Weaving Text and Video into a “YouTube Storyboard”
• A Perfect Video Camera for Online Advocacy?
• Leveraging Real-World Actions for Online Exposure: Kleenex Gets Punk’d
• Presidential Campaigns Aren’t the Only Ones Using Online Video for Political Purposes
• Terrific Collection of Online Video Resources
• Viral Video Case Studies
• Using Online Video to Bypass Media Filters

Maps and Data

• Enlisting Google Earth in the Budget Earmarks War
• An Introduction to Using Google Earth for Political Advocacy
• Why Think Tanks and Nonprofits Should Be Thinking Like (New Media) Newsrooms
• Satellite Images Darfur Internet = Crowdsourced Human Rights Monitoring
• Google Earth as an Agent of Political Change in Bahrain
• Wired News: Web Mashups Turn Citizens Into Washington’s Newest Watchdogs
• Money Web: See Who’s Contributing to the Presidential Candidates, Social Network-Style
• Using Yahoo Maps to Fight Global Warming

Social Media/User-Generated Content

• Dueling Social Media Campaigns: Mitt Romney vs. the DSCC
• MoveOn Launches Radio Ad Contest
• Learning about Social Media from a Horny Manatee
• Resources for N-Ten Panel on Social/Participatory Media
• Dems Forming Distributed Online “Rapid Response” Team
• Making Your Supporters Part of the Story: Learning from Minnesota Public Radio

Robot-Selected "Related" Articles:

• Presentation: Using the Internet for Political Outreach & Advocacy
• Upcoming Events: Personal Democracy Forum and DIA User Conference
• Resources for N-Ten Panel on Social/Participatory Media
• Off to PDF, and other Adventures
• The Importance of Year-End Fundraising Appeals
• Back from Europe
• Free Online Political Advocacy Tools