Facebook is Both Online Advocacy Tool and Online Advocacy Target

December 3rd, 2007

Some news on the social networking front: more online advocacy providers are getting into the Facebook Application business, with Grassroots Enterprises releasing a new tool today that will allow organizations to run Facebook advocacy through the company’s online activism system. Grassroots has competition in the social networking world, since Convio already has a tool that connects their advocacy module with Facebook.

Facebook has also been a target lately of online advocacy rather than just a conduit for it: MoveOn.org and others have been smacking the company upside the head over its Beacon application, which shows on your profile and news feed the products you’ve recently purchased from participating vendors (hmmmmm, wonder why he needs all that itch cream?). After running into significant user opposition (organized in part through a Facebook Group, of course), the company has switched Beacon from opt-out to opt-in, meaning that users must now choose to use rather than have it installed automatically.

Before we get too much into the social networking weeds, take a look at this Sunday Post piece on kicking Facebook addiction. Burnout has been a real problem for plenty of online communities in the past, and I suspect that a lot of inveterate Facebook and MySpace users will eventually choose to live more of their life in private — particularly after more people get zapped for things they say or do online. Update: See also this Bivings Report piece on integrated Facebook marketing and advertising.

cpd

Bookmark and Share

Help build e.politics

Make a comment, correct my errors, suggest more tools and tactics, leave a case study, or otherwise make this page a better resource.

Required

Required, hidden

Some HTML allowed:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Trackback this post  |  Subscribe to the comments via RSS Feed


Bookmark and Share

Follow Epolitics.com

Follow Epolitics.com on Twitter    Follow Epolitics.com on Facebook     Follow Epolitics.com on Twitter

Email updates (enter address)


SEARCH EPOLITICS.COM


Epolitics.com EBooks

NEW!

Download Winning in 2012 Ebook Download Learning from Obama

Recent Highlights

Epolitics.com Classics

Calendar

December 2007
S M T W T F S
« Nov   Jan »
 1
2345678
9101112131415
16171819202122
23242526272829
3031  

Most Recent Posts

home about contact colin delany put e.politics to work