November 2nd, 2006
M&R Strategic Services has pulled together a nice list of tips for using MySpace (and by extension, other social networking sites) for political advocacy and has published it as a PDF. My favorite: “Be prepared to lose control,” always good advice in a new media environment (or when planning a night out). Other suggestions describe how to build up “friends” by tapping your existing email list, the importance of using your most viral content and how to convert MySpace contacts into long-term advocates. For more advice, see the e.politics section on social networking and social media.