e.politics: online advocacy tools & tactics

Campaign Email Finally Getting the Attention It’s Due

November 26th, 2007

The email advocacy frenzy continues apace — hot on the heels of yesterday’s Post article, techPresident announces that it’s started collecting campaign emails via Michael Whitney’s Politikr application, letting us get a consistent look at how often the presidential candidates are messaging their lists and what they’re sending, information that’s more useful than, say, how many MySpace friends someone has. The first fruits: Michael analyzes recent campaign emails in terms of widely accepted rules of thumb for email marketing. Who makes the grade? Whose messages deserve to languish unopened?

If that’s only whetted your appetite, check out Kate Kaye’s recent Clickz article on candidates’ holiday-themed email campaigns, part of the online marketing website’s excellent recent coverage of the world of selling candidates. We usually hear analysis of political marketing from politicos or political journalists; it’s useful to get the perspective of people who normally cover commercial online marketing.

– cpd

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