New Ebook Version 2.0! ‘How To Use the Internet to Win in 2014′

Ebook: How to Use the Internet to Win in 2014

The definitive guide to internet politics in 2014 just got better! NEW Version 2.0 features new/expanded sections on Facebook advertising, Twitter advertising, mobile advertising, political data analysis, Facebook content strategy, grassroots mobile technology and more. Perfect for campaigners, advocates, reporters and bloggers alike. Download “How to Use the Internet to Win in 2014″ from or in PDF format now.








Add comment April 23rd, 2014 Trackback

Dems Should Start an ‘I Got Covered’ Obamacare Grassroots Campaign…Now

With Obamacare signups ahead of projections and the machinery moving (relatively) smoothly, Democrats can finally grab a breath — the post-launch panic isn’t needed any more. Instead, it’s time we took a calculating look at how a successful expansion of health care coverage might just HELP Democrats in the fall…or at least, how we can get the most benefit possible out of improving the lives of millions of people.

Some individual Democratic candidates have begun to use the Affordable Care Act as a positive in their campaigns, but most seem to have internalized the chattering class’s dominant narrative, that Obamacare is a Democratic albatross. They may wake up to the possibility that they can use the ACA to their benefit sometime before November, but will that leave enough time to counter three years of relentless negativity?


Add comment April 22nd, 2014 Trackback

Top Ten Progressive Advocacy Facebook Posts (4/14 to 4/21/2014)

Check out last week’s top 10 over-performing Facebook posts, from the (roughly) 400 progressive groups followed by our friends at CrowdTangle. Of note this week? Immigration, rich husbands, Ronald Reagan was a liberal, and we STILL f*cking love science.

1. National Day Laborer Organizing Network (93.8x)



Add comment April 22nd, 2014 Trackback

Can Democratic Data and Grassroots Outreach Transform the 2014 Electorate?

The big question for American politics in 2014: will this year’s electorate look more like 2012 or 2010? If the former, Democrats have a shot at holding on to the Senate and might just outperform expectations in House races, too. If it’s the latter, however, Dems are doomed — in today’s political environment, an older, whiter electorate will elect Republicans in droves.

With that reality hovering over the political system, the Post’s Dan Balz dives deep into the Democrats’ data-driven attempt to reshape the off-year electorate into something more friendly to their candidates:

Meanwhile, Democrats are banking on the belief that they can better identify potential supporters, motivate them and get them to the polls — in essence, reshape the midterm electorate to make it look more like the electorate in a presidential year. To try to do so, they will for the first time fully employ the sophisticated tools and techniques used in Obama’s presidential campaigns to aid Senate and some House candidates.

It’s an excellent piece, well-sourced and full of specifics about the players and the tools they’re using. No mention of that old shibboleth of political data reporting — the mythical targeting-by-magazine-subscription that shows up too often in stories in the mainstream media. Instead, we get plenty of talk about the essential functions of a political campaign and how data is reshaping them. The 1-to-100 voter score gets a shout-out!

We’ve covered this ground before, of course, particularly in a couple of recent TechBytes columns (here and here), but this is by far the best treatment of the Democrats’ data-driven 2014 campaign I’ve yet seen in the mainstream press. Nice work!


Add comment April 20th, 2014 Trackback

Don’t Shove Your Message Down My Throat (Or, Contemplating the Long Sweep of Internet Politics)

The past month’s parade of conferences was bad for the publishing schedule but great for thinking — a time to step back for a minute and meditate about the changes we’re going through and where we are in the long sweep of digital politics. Changing, my friends, this world is.

Think about Russia’s recent moves to dissect Ukraine, and particularly the flimsy justifications Vladimir Putin provided. As Samantha Power (U.S. ambassador to the U.N.) said, Putin may not WANT to believe the internet exists, but it does, and it’s filled with images and stories countering his attempt to obscure territorial ambitions behind a screen of bullshit.

You can’t just mass your tanks on the border and figure no one will notice, when satellites streak overhead and the ‘net lies waiting for their photos. Will it matter? In the short run, maybe not — a photo can’t stop an armored brigade. But in the long run, it’s clear that we’re in a new battle of ideas, with minds around the globe as our targets. And in this kind of war, an open country — one that embraces the power of information freely flowing online — has the advantage…if we’re smart enough to take it.


Add comment April 17th, 2014 Trackback

Top Ten Progressive Advocacy Facebook Posts (4/7 to 4/14/2014)

Check out last week’s top 10 over-performing Facebook posts, from the (roughly) 400 progressive groups followed by our friends at CrowdTangle. Of note this week? Apparently, we f*cking love science…at least, when vaccines are involved.

1. Indigenous Environmental Network (676.3x)



Add comment April 14th, 2014 Trackback

Twitter for Political Campaigns & Advocates: Rules, Tools and Essentials

Ebook: How to Use the Internet to Win in 2014

The following is an excerpt from the new ebook, “How to Use the Internet to Win in 2014: A Comprehensive Guide to Online Politics for Campaigns & Advocates”, available in the Amazon store for the Kindle e-reader and as a PDF here on

From the “Social Media” Chapter: Twitter for Political Campaigns

The explosion of Twitter marks one of the biggest changes in the digital political landscape in the last few years — in 2008, Barack Obama had all of 100,000 followers by Election Day, a number that was well above 20 million on Election Day 2012. Though the Twitter and Faceook are often lumped together in the popular mind, Twitter isn’t quite a mass medium in the same way Facebook has become — it’s more of a channel to reach those “influentials” like bloggers, journalists and activists. Also different: you can pretty much post as often as you want on Twitter, while you’ll probably want to limit yourself on Facebook to keep from burning out your audience.

An example of Twitter’s ability to influence the political discussion? In 2012, Obama and Romney campaign staff regularly engaged in “Twitter duels” online, with reporters and activists the intended audience. Though these back-and-forth exchanges probably didn’t change any votes, they got plenty of media attention — mission accomplished.


Add comment April 9th, 2014 Trackback

Top Ten Progressive Advocacy Facebook Posts (4/1 to 4/7/2014)

Check out last week’s top 10 over-performing Facebook posts, from the (roughly) 400 progressive groups followed by our friends at CrowdTangle. Note the same post working well for two different Greenpeace chapters (of course, it’s about whales).

1. Fossil Free (183.8x)



Add comment April 8th, 2014 Trackback

Next Week: Don’t Miss CampaignTech East


Hi folks, I’ve been driven into seclusion in the e.politics bunker lately by a serious barrage of work. You know, work — the stuff that pays the mortgage and feeds the cat. So I’ve been tragically remiss in my promotional duties, particularly for the C&E-sponsored CampaignTech East conference, which lands in DC next Wednesday and Thursday. Check it out.

The conference is packed with a terrific array of panels, panelists and speakers, many of them new to CampaignTech this year. I hope you like your daily dose of Delany, though: I’ll be moderating three panels, and the legendary Julie Germany and I are official honorary Co-Chairs (which I believe is somewhat akin to being named Prom Queen and King — we’ll be the ones in the tiaras).

Best of all, I haz discount code, which’ll knock a solid chunk of change off the price of admission. If you’re interested, just drop me a line. I hope to see you next week!


Add comment April 3rd, 2014 Trackback

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