The following is an excerpt from the new ebook, “How to Use the Internet to Win in 2014: A Comprehensive Guide to Online Politics for Campaigns & Advocates”, available in the Amazon store for the Kindle e-reader and as a PDF here on...
What are the big developments to watch in online advocacy? That question is very much on my mind: Monday I’ll have the privilege of leading a digital strategy training for public affairs professionals, and I’ve been pulling slides...
Hi folks, just a quick update on everybody’s favorite ebook, “How to Use the Internet to Win in 2014”. The short version? Sales continue apace! In fact, depending on how many books have leapt off the shelves in the past day or so...
Update: see this Washington Post article for more analysis and a response from Facebook. Also, see this critique of the critique, via Shaun Dakin. Hi folks, sorry for the relative paucity of posts this week — your Loyal Editor is a bit under...
In the Scripted World of Diplomacy, a Burst of Tweets. Less filtered: State Department official’s “F*ck the EU” conversation released on YouTube. Don’t be surprised if your TV soon seems to know everything about your politics...
Poster child for brain-dead TV-buying, 2012 edition A couple of recent articles have highlighted a flood of money entering Senate races via “independent expenditure” groups, some of them narrowly focused: By the fall, political...
Here’s something folks may want to keep close at hand: a straightforward guide to your (current) Facebook advertising options. A friend was looking for one recently, and Fb’s Katie Harbath was happy to provide. The basic options...
Multiple GOP SOTU responses: a canny “narrowcasting” technique? Key quote: “a YouTube response sent directly to people who already support Paul is mainly about energizing and expanding his list.” Also note: “a good list...
First Quick Hits of 2014! Now that a long queue is cleared, these roundups will move to Fridays again. ElectionMall’s Ravi Singh is Probably Going to Jail. An online petition and a Twitter campaign break up a beautiful friendship between...
Last October we talked about the Republican National Committee’s plan to build its grassroots/field and digital infrastructure, and according to The Atlantic’s Molly Ball, it’s beginning to work: At Thursday’s RNC meeting...