Media Turning to Blogs for Election Night Reaction. CNN will host an election-night blogger party — let’s hope they provide a nice snack tray. Voters Beware: Internet Gives Free Rein To Jabs. Wikipedia wars! Rude comments galore! Nice...
Liberal Bloggers Try To Google-bomb Republicans. Chris Bowers of MyDD enlists the blogosphere to try to ensure that the “proper” articles about Republican candidates show up high in search results. Suggested by a loyal reader (thanks...
Hi folks, I’m just back from a long weekend whitewater rafting in West Virginia — nothing like a solid dose of 55-degree water and sheer terror to focus the mind. A bunch of potential articles have piled up over the four days I’ve...
Quick Hits goes local! Candidates go online for young voters. Staten Island Advance looks at candidate MySpace profiles in races in Brooklyn and Staten Island. Social networking, den of sin and lair of iniquity: the article notes that “a...
‘Puppets’ Emerge as Internet’s Effective, and Deceptive, Salesmen. Beware the meat puppets! Excellent article by Frank Ahrens in the Post about astroturfing social networking sites, i.e., setting up fake profiles to sell a product...
Micropersuasion reports that search engine marketing company Spannerworks has put out a PDF guide to social media, covering blogs, podcasts, social networks, content communities and Second Life. It’s more of a quick overview than an in-depth...
Few Watch Drug PSAs On YouTube. The Office of National Drug Control Policy finds that viral marketing is hard if your audience doesn’t want to take its medicine. Political advertisers take note — YouTubers will watch what THEY want to...
Just read Seth Stevenson’s Slate review of the book What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds. Sounds like an welcome take on what works in advertising, focusing on numbers instead of the usual anecodotes. Two...
PoliticsTV has a quick but good interview with a couple of speakers from last month’s New Organizing Institute training in DC. For one thing, it looks at nurturing “supervolunteers” — the 5% of your activist list that can turn...
Excellent article, and it hits on my current favorite theme, microtargeting. Subscription only, alas. Some critical quotes: “Though most political ad dollars traditionally are spent after Labor Day, tight primaries and early spending on House...