Josh Koster and Tyler Davis’s follow-up to yesterday’s piece on early-in-cycle list-building advertising. See also their earlier Ten Commandments of Campaign Social Media, all excerpted from the (free to download) Digital Political...
If you dug Josh Koster and Tyler Davis’s earlier Ten Commandments of Campaign Social Media, be sure to check their latest article below, also excerpted from the (free to download) Digital Political Campaigns 101. Online Advertising Early in an...
Hot on the heels of last week’s popular Martin Matheny piece on campaigns and social media, here’s a great excerpt on a similar topic by Josh Koster and Tyler Davis from Digital Political Campaigns 101. Download your free copy today. Ten...
According to an article in National Journal today, Newt Gingrich is so bullish on internet advertising that he’s encouraging Republicans to spend as much on it as they do on television. Fortunately for Republican candidates, NJ reporter Ashlie...
New guest author! Check out the post below for the first of what I hope will be many articles from political consultant Martin Matheny (blog, Twitter), who comes to us with a terrific set of tips for campaigns using social media. Nine Things...
Here’s an event that challenges one assumption that underlies a lot of what you’ve read on e.politics: Paper-free Politics: How the Internet Replaced Traditional Outreach in the TX Governor’s Race In the early primary campaign...
Here’s a quick point that never hurts to repeat: asking people to send a message to Congress through an online advocacy system mean that you have to DELIVER the emails via the internet. In fact, it’s usually more effective to print them...
Here’s an observation from Joe Trippi and Rod Martin’s lunchtime POLC conversation yesterday — yes, the long American election seasons have some drawbacks, but they do give campaigns a chance to build support incrementally over...
One excellent point from today’s Politics Online panel on email advocacy and fundraising: James Wong described email as the hub around which the social media world revolves. What did he mean? Without email, most social tools like Facebook and...
Here’s one Politics Online Conference session you shouldn’t miss (besides my own open-source CMS nerdathon) — Pete Snyder, my boss at New Media Strategies and a veteran of more than ten years in the social media space, will hold...