What does a modern political field operation look like? I argued the other day that four million donors, most of whom have given small amounts apiece, built the foundation for a powerful ground game that the campaign hopes will push Obama over the...
Taegan Goddard links to an Obama memo laying out the campaign’s case for the power of his grassroots field operation to turn out the vote: “This morning, as our volunteer Neighborhood Team Leaders opened 5,117 get-out-the-vote (GOTV)...
Update: check out this great Financial Times behind-the-scenes article about Obama’s field outreach, voter data and microtargeting. Mitt Romney’s mouth isn’t the only thing making the Obama team “cautiously confident”...
Campaign 2012 should be decisive in a big bunch of ways — we’ll get a new president and a fundamentally different Congress…or we won’t, for example. But political digerati will be watching for special insights in our own...
Our good friend (and recent Pinterest enthusiast) Beth Becker reports in with this tidbit from the trail: campaigns are turning to “protected” Twitter feeds to organize volunteers. Since the account owner of a protected feed has to...
Politico had a short piece yesterday (via PoliticalWire) about Obama 2012’s new foray into mobile fundraising: The Obama reelection campaign is providing headquarters staff, field organizers and volunteers the ability to take campaign...
Hi y’all, your editor was a bit under the weather a week or two back and almost let three good stories slip through the cracks. Never fear — they’re brought back from the dead below, appropriately enough on the night before...
Toward the end of a Dave Weigel piece in Slate on Michele Bachmann’s current campaign speech (you’ll be shocked to hear that she says she was right to vote against a debt ceiling-increase), we get a quick look at one way tablet computers...
Here’s one angle of the Brown campaign that hasn’t gotten much attention: Brown’s folks used free Google online tools to help organize grassroots voter outreach and to collect field data. But Brown aides also used Google...
Scott Brown’s victory in last week’s Massachusetts Senate election has gotten plenty of Republicans fired up about their online prospects in the 2010, not least two of the folks behind his internet strategy — Mindy Finn and Patrick...