Update: The DSCC is apparently on track to have 4000 staff on the payroll by election day, about as many as the Obama 2012 presidential campaign. Last week we talked about one aspect of the Democrats’ plan to confound conventional wisdom and...
A few days back, A Loyal Reader sent over a story that should have gotten more attention than it did. It turns out that Thad Cochran didn’t just make good strategic decisions, like courting Democratic voters in a Republican primary; his...
Last October we talked about the Republican National Committee’s plan to build its grassroots/field and digital infrastructure, and according to The Atlantic’s Molly Ball, it’s beginning to work: At Thursday’s RNC meeting...
Good information is creeping out about how Democrat Terry McAuliffe used digital and data tools to win the Virginia governor’s race last week, and you can look for my analysis piece in the next issue of Campaigns & Elections mag...
Interesting story from Rebecca Berg at the Washington Examiner a couple of days back: The Republican National Committee is taking a drastically different approach to spending its money in the upcoming mid-term elections next year, putting up more...
Be sure to check out Ben Pershing and Fredrick Kunkle’s Post examination of voter targeting in the race for Virginia governor: Republican Ken Cuccinelli II and Democrat Terry McAuliffe are running parallel scavenger hunts for Virginians...
Howdy folks, the lastest Campaigns & Elections TechBytes column is out, and it’s all about the 2012 elections. Written just after Election Day, it focuses on a few of the tech tools that actually mattered in 2012, starting with social...
What does a modern political field operation look like? I argued the other day that four million donors, most of whom have given small amounts apiece, built the foundation for a powerful ground game that the campaign hopes will push Obama over the...
Taegan Goddard links to an Obama memo laying out the campaign’s case for the power of his grassroots field operation to turn out the vote: “This morning, as our volunteer Neighborhood Team Leaders opened 5,117 get-out-the-vote (GOTV)...
Update: check out this great Financial Times behind-the-scenes article about Obama’s field outreach, voter data and microtargeting. Mitt Romney’s mouth isn’t the only thing making the Obama team “cautiously confident”...