Back in the day, my Dad’s favorite technique to get me to do something a little beyond my self-assessed abilities was to “make a deal with me.” He’d say, I’ll buy this model ship kit that you wish to possess and place...
Part Five of a six-part series Obama’s platform may have envisioned a grand reform of the political system, but the primary change he brought to political fundraising was to do more of it than anyone in history: 3 million donors made a total...
Low has the legal profession fallen — this just in from my old colleague and source for good hip hop JK, who’s currently at NYU law school: I was walking to class yesterday when I saw one of my friends carrying around your “Online...
Part Three of a six-part series With a team in place and technology under development, the Obama campaign wasted no time in building their most important resource: the list of volunteers who would work to elect the Illinois senator president. And...
Part One of a six-part series Without the internet, Barack Obama would still be the junior senator from Illinois. Under the rules of the broadcast era of politics, a young man with a funny name and a couple of years in the Senate might run honorably...
Hi y’all, I’m fixin’ to publish the first of what’s planned as a six-part series on the lessons of the Obama campaign for other online communicators, political and commercial. The second article will go live tomorrow...
The process of putting together a conference presentation for this Friday, while also planning out a series of articles on Obama campaign lessons, has yielded a nice side benefit: a list of articles about Obama’s presidential campaign and how...
This publication is now several years out of date! Please see “How to Use the Internet to Win in 2014” and its successors for an updated digital politics guide. Almost two years in the making, the new version of “Online Politics...
Updated January, 2011 If I had to pick a most-neglected aspect of internet politics, it would be online advertising — until recently. In particular, electoral campaigns used to spend relatively little money advertising to web audiences...
Updated January, 2011 If you want to build a following online, a good strategy is to go where the people are — and in 2011, plenty of them have flocked to online social networks, particularly (in the U.S.) on Facebook. Earlier versions of this...