The following is an excerpt from the new ebook, “How to Use the Internet to Win in 2014: A Comprehensive Guide to Online Politics for Campaigns & Advocates”, available in the Amazon store for the Kindle e-reader and as a PDF here on...
Check out last week’s top 10 over-performing Facebook posts, from the (roughly) 500 progressive groups followed by our friends at CrowdTangle. Of note this week: Welcome, Senator Warren! If you’re reading this article via email, click...
The following is an excerpt from the new ebook, “How to Use the Internet to Win in 2014: A Comprehensive Guide to Online Politics for Campaigns & Advocates”, available in the Amazon store for the Kindle e-reader and as a PDF here on...
Check out last week’s top 10 over-performing Facebook posts, from the (roughly) 500 progressive groups followed by our friends at CrowdTangle. Of note this week: Happy New Year! Plus, several groups make the list for the first time. If...
We’ve been a little hard on Facebook lately, what with the pay-to-play future and today’s obsession with Engagement. So let’s switch tack and look at a reason that political and advocacy campaigns benefit from building a Facebook...
A quick follow-up to today’s earlier post about Facebook’s increasingly “pay-to-play” environment for Page owners: let’s put Facebook “engagement” (in raw form, the number of Likes, Shares, Comments and...
Also check out the follow-on article, “Facebook Engagement is NOT an End in Itself.” We’ve covered this trend before, but look to for it to accelerate in the New Year: Facebook pay-to-play. Remember all that time, energy and (quite...
2014 starts tomorrow! Are you ready? Let’s check: how’s your online communications infrastructure? Your content strategy? Your advertising targeting plan? Your social media outreach strategy? Your plan for list-growth? Fundraising...
Check out last week’s top 10 over-performing Facebook posts, from the (roughly) 500 progressive groups followed by our friends at CrowdTangle. Of note this week: a fundraiser makes the list! Also note: the same content reposted and working...
With the year-end online fundraising blitz still in full effect, let’s look at a clever way to hijack the lists of some of those groups now filling our email inboxes to the brim. I don’t remember who taught me this one (I think I heard...