Check out last week’s top 10 over-performing Facebook posts, from the (roughly) 500 progressive groups followed by our friends at CrowdTangle. Of note this week: Happy New Year! Plus, several groups make the list for the first time. If...
We’ve been a little hard on Facebook lately, what with the pay-to-play future and today’s obsession with Engagement. So let’s switch tack and look at a reason that political and advocacy campaigns benefit from building a Facebook...
A quick follow-up to today’s earlier post about Facebook’s increasingly “pay-to-play” environment for Page owners: let’s put Facebook “engagement” (in raw form, the number of Likes, Shares, Comments and...
Also check out the follow-on article, “Facebook Engagement is NOT an End in Itself.” We’ve covered this trend before, but look to for it to accelerate in the New Year: Facebook pay-to-play. Remember all that time, energy and (quite...
2014 starts tomorrow! Are you ready? Let’s check: how’s your online communications infrastructure? Your content strategy? Your advertising targeting plan? Your social media outreach strategy? Your plan for list-growth? Fundraising...
Check out last week’s top 10 over-performing Facebook posts, from the (roughly) 500 progressive groups followed by our friends at CrowdTangle. Of note this week: a fundraiser makes the list! Also note: the same content reposted and working...
With the year-end online fundraising blitz still in full effect, let’s look at a clever way to hijack the lists of some of those groups now filling our email inboxes to the brim. I don’t remember who taught me this one (I think I heard...
2013 is damn near done, but the 2013 fundraising season sure isn’t: I received six emails this morning alone from Democratic party committees and individual candidates, plus a couple of messages from nonprofits (on top of a slew of others late...
Check out last week’s top 10 over-performing Facebook posts, from the (roughly) 500 progressive groups followed by our friends at CrowdTangle. Of note this week: marriage equality + some weirdly intense hate for Al Gore. If you’re...
Howdy folks, with 2013 slipping fast into our past and the American political world deep in a holiday slumber, here’s my last request of you for the year: if you’ve read the new ebook, would you please write a short review of it on...