Check out last week’s top 10 over-performing Facebook posts, from the several hundred progressive groups followed by our friends at CrowdTangle. Remember, these are posts that have seen significantly more engagement than the norm for their pages.
If you like this list, be sure to check out our similar list of the week’s Top Ten 2016 Presidential Campaign Facebook Posts, released on Fridays.
A special note to our readers-via-email: be sure to click through to the online version of this article to see the embedded posts. It’s well worth your time. Or, browse through past Top 10 lists.
1. Girl Du Jour (29.23%)
Posted by Girl Du Jour on Friday, October 30, 2015
2. Unions 4 Workers (25.75%)
Share if you're disgusted! Unions 4 Workers | Read more here: http://bit.ly/1UimV4E
Posted by Unions 4 Workers on Friday, October 30, 2015
3. Utility Workers Union of America (24.37%)
Women Union Workers
Posted by Utility Workers Union of America on Tuesday, October 27, 2015
4. Union Veterans Council, AFL CIO (22.61%)
Posted by Union Veterans Council, AFL CIO on Monday, October 26, 2015
5. Bipartisan Report (21.27%)
Posted by Bipartisan Report on Wednesday, October 28, 2015
6. Food & Water Watch Colorado (20.68%)
"History shows that societies that protect their forests and their water sources last longer than those that destroy…
Posted by Food & Water Watch Colorado on Wednesday, October 28, 2015
7. Center for Reproductive Rights (18.87%)
That moment when your whole squad dresses up as the Notorious RBG for Halloween…
Posted by Center for Reproductive Rights on Saturday, October 31, 2015
8. ATTN: (16.91%)
BREAKING: Disturbing new video of teen killed by cop over marijuana.Full story here: http://bit.ly/1OW27Ab
Posted by ATTN: on Tuesday, October 27, 2015
9. Fight For The Future (15.06%)
The European Parliament has called on EU member states to drop all criminal charges against Edward Snowden and protect…
Posted by Fight For The Future on Thursday, October 29, 2015
10. Liberal And Proud Of It (14.73%)
Share if you know right from wrong without being told!Image by Image by Liberal And Proud Of It, LIKE our page for more great content!
Posted by Liberal And Proud Of It on Friday, October 30, 2015
Explanation of the Scoring
These posts don’t represent the most-viewed pieces of content on Facebook (since that would almost entirely end up being dominated by the same small handful of large-audience Pages over and over). Instead, we list the posts that performed the best (using shares as the primary metric) against the organization Page’s OWN average (hence the word “over-performing”). To build the list, we CrowdTangle’s tracking system, which generates an average rate of growth for Pages over time (with at least 50 data points before a Page is scored). So, the "x" numbers listed above specifically represent how many more multiples of shares each post received compared with what the Page’s posts normally get. Note that we set a minimum bar of total engagement of around 500 shares or so.
CrowdTangle is a new tool that helps organizations easily keep track of what’s being shared on Facebook. Organizations can use it to find shareable content around their own issue area or to keep track of what affiliated Pages are posting on a regular basis. Launched in late January, the beta version of the tool is already being used by dozens of leading organizations across the country. If you want to see how it works, watch this short video: http://www.screenr.com/Iv1H
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