Top Ten Progressive Advocacy Facebook Posts (10/5 to 10/11/2015)

Top Facebook Advocacy Posts

Check out last week’s top 10 over-performing Facebook posts, from the several hundred progressive groups followed by our friends at CrowdTangle. Remember, these are posts that have seen significantly more engagement than the norm for their pages. Of note this week: Trump makes America great again…with a little help from Chinese factory workers. Plus, why did we shoot people in September? Let us count the ways.

If you like this list, be sure to check out our similar list of the week’s Top Ten 2016 Presidential Campaign Facebook Posts, released on Fridays.

A special note to our readers-via-email: be sure to click through to the online version of this article to see the embedded posts. It’s well worth your time. Or, browse through past Top 10 lists.

1. DeadState (137.09%)


2. Parents Against Gun Violence (70.06%)

Some of the reasons Americans used their guns last month. Click "see more" or "continue reading" for links to every…

Posted by Parents Against Gun Violence on Monday, October 5, 2015


3. Union Veterans Council, AFL CIO (51.2%)


4. The Reprimand Project (39.36%)


5. NewsGuild-CWA (35.56%)

Between NewsGuild's annual Freedom Fund awards and the overwhelming vote by Al Jazeera America staff to join our union,…

Posted by NewsGuild-CWA on Friday, October 9, 2015


6. The Reprimand Project (29.95%)


7. Occupy Democrats (20.26%)

Hear that, Republican congressmen?

Posted by Occupy Democrats on Monday, October 5, 2015


8. The Blue Street Journal (19.49%)


9. Third Wave Feminism (19.05%)


10. Girl Du Jour (17.42%)

Let's all tell President Obama it's time for executive action on this.#NotOneMore

Posted by Girl Du Jour on Friday, October 9, 2015


Explanation of the Scoring

These posts don’t represent the most-viewed pieces of content on Facebook (since that would almost entirely end up being dominated by the same small handful of large-audience Pages over and over). Instead, we list the posts that performed the best (using shares as the primary metric) against the organization Page’s OWN average (hence the word “over-performing”). To build the list, we CrowdTangle’s tracking system, which generates an average rate of growth for Pages over time (with at least 50 data points before a Page is scored). So, the "x" numbers listed above specifically represent how many more multiples of shares each post received compared with what the Page’s posts normally get. Note that we set a minimum bar of total engagement of around 500 shares or so.

About CrowdTangle

CrowdTangle is a new tool that helps organizations easily keep track of what’s being shared on Facebook. Organizations can use it to find shareable content around their own issue area or to keep track of what affiliated Pages are posting on a regular basis. Launched in late January, the beta version of the tool is already being used by dozens of leading organizations across the country. If you want to see how it works, watch this short video:


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Colin Delany
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