Check out last week’s top 10 over-performing Facebook posts, from the several hundred progressive groups followed by our friends at CrowdTangle. Remember, these are posts that have seen significantly more engagement than the norm for their pages. Not quite sure how #4 ended up on the list, BTW; I’ll check with CrowdTangle.
If you like this list, be sure to check out our similar list of the week’s Top Ten 2016 Presidential Campaign Facebook Posts, released on Fridays.
A special note to our readers-via-email: be sure to click through to the online version of this article to see the embedded posts. It’s well worth your time. Or, browse through past Top 10 lists.
1. DeadState (90.51%)
Posted by DeadState on Monday, September 28, 2015
2. The Council of Canadians (64.08%)
Breaking News: Up to a hundred tractors are currently rolling up Bank Street in Ottawa on their way to Parliament Hill….
Posted by The Council of Canadians on Tuesday, September 29, 2015
3. Union Veterans Council, AFL CIO (60.09%)
#VeteransWork
Posted by Union Veterans Council, AFL CIO on Thursday, October 1, 2015
4. Stop Gun Control (54.53%)
This is the sign we should have at every school. Agree?
Posted by Stop Gun Control on Friday, October 2, 2015
5. The White House (47.37%)
Happy Anniversary!
Posted by The White House on Saturday, October 3, 2015
6. Occupy Democrats (43.60%)
[Post no longer available — had to do with gun control]
7. UAW Local 677 (40.46%)
Posted by UAW Local 677 on Saturday, October 3, 2015
8. The Other 98% (32.77%)
Word.Like our page: The Other 98%
Posted by The Other 98% on Saturday, October 3, 2015
9. New Yorkers Against Gun Violence (22.4%)
BREAKING: we interrupt continuing coverage of the shooting in the Umpqua Community College in Oregon with coverage of a NEW mass shooting outside City Hall in Inglis, Florida.Three dead so far.
Posted by New Yorkers Against Gun Violence on Thursday, October 1, 2015
10. Democratic Underground (21.72%)
http://www.democraticunderground.com/1017297970
Posted by Democratic Underground on Friday, October 2, 2015
Explanation of the Scoring
These posts don’t represent the most-viewed pieces of content on Facebook (since that would almost entirely end up being dominated by the same small handful of large-audience Pages over and over). Instead, we list the posts that performed the best (using shares as the primary metric) against the organization Page’s OWN average (hence the word “over-performing”). To build the list, we CrowdTangle’s tracking system, which generates an average rate of growth for Pages over time (with at least 50 data points before a Page is scored). So, the "x" numbers listed above specifically represent how many more multiples of shares each post received compared with what the Page’s posts normally get. Note that we set a minimum bar of total engagement of around 500 shares or so.
About CrowdTangle
CrowdTangle is a new tool that helps organizations easily keep track of what’s being shared on Facebook. Organizations can use it to find shareable content around their own issue area or to keep track of what affiliated Pages are posting on a regular basis. Launched in late January, the beta version of the tool is already being used by dozens of leading organizations across the country. If you want to see how it works, watch this short video: http://www.screenr.com/Iv1H
– cpd