July 11th: How to Build Your Blog into a Content Marketing Machine

Content is king

Hi folks, please check out this excellent discussion, coming up July 11th at the National Press Club here in DC:

More Than a Blog: How to Build a Content Marketing Machine

Blogs aren’t dying, they’re evolving. And it’s time for your communications strategy to do the same. Start by reengineering your blog into a well-oiled content marketing machine that powers SEO, thought leadership and inbound marketing. In this session, we’ll show you how to retool your content, add horsepower to your advertising campaigns and turn one-time visitors into engaged audience members.

Sounds cool, eh? The event is part of the Adfero Group’s “get {smart}” series, and I’ll be taking part, along with Adfero’s Meghan Moran and Gary Nuzzi. I hope you can make it.


Written by
Colin Delany
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