Content marketing is a hot topic in the political advocacy world, and for good reason: particularly in a social media-influenced communications environment, content is what spreads our messaging, attracts new supporters and helps us achieve our policy and social goals. With that in mind, Kivi Leroux Miller has a new book at which anyone in the nonprofit marketing world should take a look: Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money.
Kivi’s an experienced online communicator (her nonprofit marketing blog has been around at least as long as Epolitics.com) and a regular consultant and trainer for nonprofits trying to promote themselves in the current communications environment. I just found out about the book and haven’t had a chance to read it yet myself, but I’m looking forward to checking it out. Let me know what you think. Congratulations, Kivi!