TechBytes: Political Technology Moves Down-Ballot

Greetings from Netroots Nation! Yes, this week we get to whoop it up with a coupla thousand digitally oriented liberals, meeting folks and learning tons in the process. For an overview, check out the @epolitics twitter feed — I’ve been live-tweeting juicy bits from sessions as fast as possible.

Also at the conference: good friends from Campaigns & Elections, who’ve just posted the latest Technology Bytes column. Yum! In this issue, we look at the steady migration of sophisticated online tools and tactics down-ballot, including A/B testing, online ad targeting, data mining and more. Plus, we look at Facebook for state and local races as well as a Republican attempt or two to catch up with the Left in the world of political technology. Good stuff; read it today.

Coming up: more from Netroots, including a look at a must-have new t-shirt (I’ll be modeling one at the conference tomorrow). If you’re here in San Jose, come up and say “howdy” — let’s go get a beer.


Written by
Colin Delany
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