Top photo via Wikipedia The Parkland students continue to amaze — just today, I read about how David Hogg launched an advertiser boycott against conservative talk show host Laura Ingraham in the few HOURS after she mocked his rejection from some of his college choices. Nowadays, rapid...
Read More »As thousands of young people flood the National Mall and public spaces in cities across the country today, I’m consumed by thoughts of what they mean for the future of political organizing. “The children are our future” — trite and cliché, but in this case the words...
Read More »Last week, Donald Trump announced that Brad Parscale, his 2016 digital director, would serve as manager for the President’s 2020 reelection campaign. It’s a milestone of sorts: the first time that a digital strategist has been named officially to run a presidential campaign. But...
Read More »Hi folks, I’ve been working on a new blog series for advocacy tech vendor Blackbaud, and the first installment went live earlier this week. The topic’s a big one: how should organizations approach social media — Facebook in particular — in light of all of the recent...
Read More »My latest Campaigns & Elections column sets us up for the year ahead, with a look at three big trends that we should watch in 2018. A preview: Campaigns, nonprofits and other political actors will confront the same social-media challenge now bedeviling corporate brands: how to reach people...
Read More »Who loses from Facebook’s most recent change to all-powerful News Feed algorithm? Basically, any organization or company with a Facebook Page that ahs relied on “organic” (non-paid) distribution to get content in front of its followers. Small businesses and local nonprofits...
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