Archive for June 24th, 2011

Mike Huckabee’s List-Building TV Ad for Health Care Law Repeal

So there I was, innocently puttering around the e.politics bunker last night with the Military Channel on in the background (a show on CIA spycraft! Yum), when all of a sudden Mike Huckabee’s Southern drawl rolled out of my fine 150-watt 1993-vintage Infinity speakers like a silt-choked Arkansas river on a hot summer morning. What was up? It turns out that someone seems to have passed a Health Care Law that he doesn’t much like! And we only need four new Senators to get rid of it….

The ad, run by Repeal It Now, is as fine a piece of propaganda as I’ve seen in a while, but what really jumped out at me was what a blatant list-building endeavor it was. Alas, their website only has this lame-o version — the one I saw last night had plenty of scary black-and-white footage of Obama and Biden, along with some excellent recruitment-maximizing language. For instance, at one point Huckabee asks people to sign up online or call an 800 number, and “even if you’re signed a petition or called before, do it again.” I.e., even if you’re on someone else’s list, join mine! And there’s an explicit word-of-mouth element as well, since he also implores the viewer to “ask your friends to do it again.”

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Allyson Kapin on Building an Online Community

Words of wisdom from RadCampaign’s Allyson Kapin, a friend and colleague in the online politics world:

Of course, this isn’t new advice (parts of it are also in the list-building and social network chapters of Online Politics 101), but it’s always good to emphasize the way different parts of an online outreach campaign can work together. Email is great as an education and mobilization tool, but blast-emails aren’t much for actual engagement since there’s no real back-and-forth with supporters. Facebook and Twitter provide much better opportunities to interact with followers, which helps build long-term relationships that help people make the jump into taking action when (for instance) your email arrives on their desk with an urgent headline. And naturally, each channel is a potential recruiting tool for all the others. Integrate or die!

cpd

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