Mike Huckabee’s List-Building TV Ad for Health Care Law Repeal
So there I was, innocently puttering around the e.politics bunker last night with the Military Channel on in the background (a show on CIA spycraft! Yum), when all of a sudden Mike Huckabee’s Southern drawl rolled out of my fine 150-watt 1993-vintage Infinity speakers like a silt-choked Arkansas river on a hot summer morning. What was up? It turns out that someone seems to have passed a Health Care Law that he doesn’t much like! And we only need four new Senators to get rid of it….
The ad, run by Repeal It Now, is as fine a piece of propaganda as I’ve seen in a while, but what really jumped out at me was what a blatant list-building endeavor it was. Alas, their website only has this lame-o version — the one I saw last night had plenty of scary black-and-white footage of Obama and Biden, along with some excellent recruitment-maximizing language. For instance, at one point Huckabee asks people to sign up online or call an 800 number, and “even if you’re signed a petition or called before, do it again.” I.e., even if you’re on someone else’s list, join mine! And there’s an explicit word-of-mouth element as well, since he also implores the viewer to “ask your friends to do it again.”
1 comment June 24th, 2011 Trackback Bookmark on del.icio.us
