A couple of weeks ago I asked a group of online advocacy professionals to suggest a few good issue-based campaign websites, and the results provide an excellent snapshot of the current standards in the field. Particularly since an e.politics article from 2006 listing some then-outstanding advocacy sites still generates a healthy amount of Google traffic, it’s clearly a topic that could use some updating.
Conclusions? The sites vary widely in focus, but most try to use some kind of dramatic graphics or video to catch the reader right away. Most also try to integrate online activism tools cleanly into the design, often obviously channeling the eye toward signup and donation buttons. Many also highlight blog posts or individual supporters, while others focus on providing tools for social media outreach. Most are standalone, others are subsections of a main organization website, and a couple are hosted directly on an advocacy vendor’s system. I only included two that are relatively straightforward organization sites, each of which does a particularly good job of integrating a campaign-style approach into an org-site framework.
Any suggestions for additions? Please add them in the comments below. Particularly welcome: anything on the conservative side, since most of these sites are for progressive causes.
- One Sky (packs *a lot* of features onto the front page, perhaps too many?)
- Stand (note the site’s focus on online organizing of local/offline actions)
- Marylanders United to Stop Slots
- Courage Campaign Equality Hub
- Refugees International (an organization site that feels campaign-focused)
- Eye On Palin (example of using an in-the-news figure as a hook)
- Global Zero
- Stand Up for Tiny Lives (note use of Google Map interface)
- End The Lies
- Project Hot Seat
- Brighter Planet’s 350 Challenge (note the explicit targeting of bloggers
- 100 Mile Diet
- American Hunters and Shooters Association (a simple site, but it still integrates campaign outreach features — plus, it has guns)
- Do Not Mail Registry (Forest Ethics)