This publication is now several years out of date! Please see “How to Use the Internet to Win in 2014” and its successors for an updated digital politics guide. Almost two years in the making, the new version of “Online Politics...
Updated January, 2011 Political databases generally don’t get a whole lot of attention in the press or in public, but they underlie much of the technology of modern politics. Email advocacy and fundraising systems are really just specialized...
Updated January, 2011 If I had to pick a most-neglected aspect of internet politics, it would be online advertising — until recently. In particular, electoral campaigns used to spend relatively little money advertising to web audiences...
Updated January, 2011 If you want to build a following online, a good strategy is to go where the people are — and in 2011, plenty of them have flocked to online social networks, particularly (in the U.S.) on Facebook. Earlier versions of this...
Updated January, 2011 Okay, I’m sold — let’s get started. So what ARE the essential tools of online politics, and are they the same for every campaign? I’d argue that the answer to the second question is pretty close to yes:...